BMO: Rovr AI

Client
Brand Identity + Launch System (BMO Insurance) – Paralucent

Services
Gen AI Campaign, Motion Graphics, Concept development.

Year
2024

Rovr AI is an AI advisor support platform developed for BMO Insurance. I created the full brand identity and visual system, using AI as a creative support tool to shape the look and feel. The work expanded into a rollout including an animated explainer video, campaign deck, and social launch assets—designed with consistent typography, layouts, motion language, and brand rules.

Key Responsibilities:

• Brand Identity & Visual System: Created the full brand identity for Rovr AI, defining typography, layout rules, graphic elements, and an overall cohesive visual language.

• AI-Supported Look Development: Used generative AI as a support tool to explore visual directions and accelerate look-and-feel development while maintaining strong art direction and consistency.

• Concept Development: Developed the creative concept and system that translated complex AI functionality into clear, approachable messaging.

• Campaign Deck Design: Designed the campaign deck to present the product story, brand system, and key messaging with a polished, client-ready structure.

• Motion Graphics Production: Produced the animated explainer video, establishing motion rules and design continuity across animated sequences.

• Social Launch Assets: Created social media launch visuals aligned with the brand system to maintain clarity and consistency across channels.

• Brand Consistency: Ensured every deliverable followed the same design and motion rules, keeping the entire rollout visually unified.