Gusto

Client
Bell Media: Gusto

Services
Art Direction, Motion Graphics.

Year
2016

For the rebranding of the Gusto channel, I served as the lead designer and art director, conceptualizing a new visual identity that reflected the elegance of haute cuisine. The concept was based on culinary artistry, using food elements to craft a sophisticated brand aesthetic. I collaborated closely with the creative director during the photoshoot to curate a visual library that ensured brand consistency across all on-air and off-air channels.

Key Responsibilities:

• Conceptualized and developed the new brand identity for Gusto.
• Collaborated on photoshoot direction to create visual assets.
• Ensured brand consistency across all platforms, both on-air and off-air.