Client
Paralucent: Deloitte
Services
Concept development, Gen AI
Year
2023
The creation of a dynamic background illustration using AI, integrating the University of Deloitte iconography, was the focus of this project. The aim was to produce a visually engaging and vibrant design that embodies Deloitte’s shared values and vision.
Key Responsibilities:
- Art Direction: Shaped the visual concept to reflect Deloitte’s brand ethos.
- AI Illustration: Leveraged AI tools to generate the background, ensuring alignment with Deloitte’s iconography and thematic elements.
- Integration: Seamlessly incorporated the illustration with the content, enhancing the overall visual appeal and coherence.
Generative AI process
