Concacaf Bigger Game

Client
Concacaf Bigger Game

Services
Art Direction, Brand Identity, Video Manifesto, Content Strategy.

Year
2023

The Concacaf Bigger Game initiative required the creation of a comprehensive brand and identity system to increase awareness and promote football’s core values, such as social cohesion, teamwork, trust, resilience, and effort. The project involved developing brand guidelines to ensure consistency and clarity across all communication platforms and producing a promotional video to highlight the initiative.

Key Responsibilities:

• Art Direction: Crafted a visual language to convey emotions and inclusivity.
• Visual Identity: Designed a confident, simple, and friendly logo and typography.
• Graphic Design: Developed dynamic graphics and backgrounds, including the iconic triangle symbol.
• Brand Identity: Established a cohesive brand identity, covering logo, color palette, and typography.
• Promotional Video: Produced a video highlighting the initiative’s mission and impact with compelling visuals and storytelling.
• Key Visuals: Developed storytelling visuals that emotionally connected with the audience and illustrated the transformative impact of Concacaf’s social program