Client
Paralucent
Services
Art Direction, Motion Graphics
Year
2024
The Paralucent AI explainer video project involved creating a minimalistic and elegant motion graphic video to reflect the simplicity of the AI’s design. The aim was to present the platform’s capabilities and benefits without complex interactions, making the information easily digestible and visually appealing.
Key Responsibilities:
- Concept Development: Crafted a clear and engaging concept to highlight the straightforward nature of Paralucent AI.
- Storyboarding: Designed minimalistic and elegant storyboards to ensure a seamless visual narrative.
- Motion Graphics Production: Produced clean and simple animations to illustrate the platform’s features accurately.
- Brand Consistency: Maintained a consistent visual style that aligned with Paralucent’s brand guidelines, emphasizing simplicity and elegance.
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