Client
Paralucent: Deloitte
Services
Art Direction, Motion Graphics.
Year
2023
The CortexAI project for Deloitte required creating a motion graphic explainer video to showcase the platform’s cutting-edge features and benefits. The video aimed to simplify complex data and technology concepts, making them visually appealing and easy to understand. Key considerations included highlighting quick access to curated data, real client results, community collaboration within Deloitte, and secure project deployments.
Key Responsibilities:
- Concept Development: Created a clear and engaging storyline to highlight the innovative features of CortexAI.
- Storyboarding: Designed detailed storyboards to map out the visual flow of the video, ensuring coherence and alignment with the platform’s branding.
- Motion Graphics Production: Produced dynamic animations and visually appealing graphics to effectively illustrate the platform’s capabilities.
- Brand Consistency: Maintained adherence to CortexAI’s brand guidelines, ensuring visual and thematic consistency.
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