IMCP & Foresight Deloitte

Client
Paralucent: Deloitte

Services
Motion Graphics, Concept development.

Year
2023

The IMCP3 and Foresight project for Deloitte focused on producing a motion graphic explainer video to articulate the platforms’ advanced capabilities and benefits. The objective was to present intricate information engagingly and understandably. The video incorporated AI-generated designs and emphasized features like innovative tools, significant client impacts, and streamlined project processes within a secure environment.

Key Responsibilities:

• Concept Development: Developed a clear and engaging storyline emphasizing the key features and advantages of the IMCP and Foresight platform.
• Storyboarding: Mapped out a visual narrative to ensure smooth flow and coherence, aligning with Deloitte’s branding.
• Motion Graphics Production: Produced dynamic animations and visually appealing graphics, incorporating an AI-generated design of the logo sphere.
• Brand Consistency: Ensured the video adhered to Deloitte’s brand guidelines, maintaining visual and thematic consistency.