Client
Paralucent: Deloitte
Services
Art Direction, Motion Graphics
Year
2022
The Adapt project for Deloitte aimed to create a motion graphic explainer video that illustrates how organizations can thrive by embracing adaptability. The video uses a minimalistic and playful design, featuring dynamic dot animations to represent key themes and messages. The narrative emphasizes the necessity of adaptability in modern organizations, showcasing how they can respond to constant change, foster resilience and reinvention, and maximize human potential.
Key Responsibilities:
- Concept Development: Created a storyline centered around the critical role of adaptability in organizational success.
- Storyboarding: Designed visual sequences using dots to illustrate themes like “Change is constant,” “Resilience,” and “Reinvention.”
- Motion Graphics Production: Produced animations that conveyed complex ideas in an engaging and easily understandable manner, with dots as the primary visual element.
- Brand Consistency: Ensured the video’s visual style aligned with Deloitte’s branding, maintaining a clean and elegant approach.
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